Raleigh, N. C. - June 4, 2015 - Kadro, an eCommerce and mobile software engineering firm, today announced the completion of the new Thundershirt.com responsive website for ThunderWorks, a Durham NC based company that designs and sells innovative products that bring relief to dogs, cats, and their families struggling to cope with pet anxieties.
ThunderWorks markets and sells its products in the United States and through-out the world at Thundershirt.com. In facing new challenges with their growing business, ThunderWorks needed a new website solution that is easy to maintain and update, better aligned to new marketing and advertising initiatives, and yields a higher conversion rate for both mobile and desktop users. In addition, ThunderWorks required an e-commerce solution that would enable a more efficient and cost-effective back-office automation for managing product inventory, distribution, and order fulfillment.
To meet these requirements, ThunderWorks selected the Magento Enterprise Edition as their new e-commerce platform and Kadro as their technology partner to engineer the right solution for their business.
“Kadro provided a total solution for our needs which included working onsite with our team to determine the changes to our business processes, how we would migrate from the old system to the new, and how the Magento platform and its various extensions could be customized to meet our unique requirements,” said Ed Johnson, COO of ThunderWorks.
Jeff Herrera, head of partner marketing, eBay Enterprise added, “We're thrilled with adding ThunderWorks to the roster of international brands experiencing the flexibility of the Magento Enterprise Edition and its extensive enterprise features. Paired with Solution Partners such as Kadro, brands have the ability to get to market faster, at a lower cost of ownership and see immediate results from the platform change.”
Through the Magento platform and based on the graphical designs and branding from ThunderWorks' marketing team, Kadro implemented a responsive web design to enhance the usability and experience for ThunderWork's customers across devices: smartphones, tablets, laptops and desktops. Kadro also provided additional custom features for customer testimonials and integrations with Bronto Software and Wordpress.
For the back-office automation, Kadro integrated and customized Embedded ERP and Shipworks software extensions to meet ThunderWork's requirements for inventory management, establishing virtual warehouses for domestic and international sales, and barcode scanning during the fulfillment and shipping process. Kadro provided custom data exporting to make the new system backwards compatible with existing integrations to Thunderworks' accounting system. Kadro also provided the data conversion and synchronization services to migrate all product, customer, and historical order data from the old Mainstreet Commerce based site to the new Magento site to minimize disruptions to their business during the transition.
“Kadro worked diligently to help ThunderWorks launch a website that offers a superior user experience. They helped us navigate some pretty big e-Commerce challenges and delivered turnkey service by coordinating with our design team as well as helping us vet the vast array of extensions available for Magento Enterprise,” said Todd Cantrell, Vice President of Marketing at ThunderWorks.
With the change ThunderWorks is already experiencing operational and sales benefits including payments via Paypal accounting for 30% of site purchases and Amazon Checkout accounting for another 15% of web purchases. A subsequent phase of the project is already underway to develop new features for ThunderWorks' international marketplaces.
Founded in 2009 in Durham, N.C., Thundershirt's mission is to bring relief to the millions of dogs and dog owners struggling to cope with dog anxieties. Thundershirt has helped many tens of thousands of dogs across the country and around the world. The company also donates thousands of Thundershirts and funding to rescue groups and shelters to help these organizations manage their dogs' anxieties and find permanent homes. Thundershirts are sold online at www.thundershirt.com and by retail stores, veterinarians, trainers and kennels across the U.S.
Kadro is a seasoned team experienced in developing high-performance software that has taken clients to new visions for their organizations. Our clients range from Fortune 50 companies, IR500 retailers and small businesses. We expand the boundaries of what is possible for our clients as we continually explore new initiatives and ideas with our customers through our core service areas in eCommerce, Mobile, Custom Web Applications and Systems Integration. Our staff provides experience in the full life cycle of software development, including business requirements analysis, software database design and architecture, quality assurance and testing, and configuration management and support.Founded in 2001, Kadro is an employee-owned and operated company headquartered in Raleigh, North Carolina that services clients throughout the US and internationally.
For more information, visit us at www.kadro.com or follow us on Twitter @kadro.
"We’ve done a lot together with Kadro in our day to day operations with eBay and they have been a key partner and at many times our lifeline." Tracy WakiDirector Marketplace, Target.com